Rainha
- Athletic shoes
- athletic apparel
- sporting goods
- accessories
- Saad & Cia. (1934-1978)
- Alpargatas Argentina (1978–2013)
- Alpargatas S.A. (2013-2018)
- BR Sports (2018-present)
Rainha is a Brazilian sports equipment brand, currently owned by BR Sports, a holding based in São Paulo.[1][2]
Products under the 'Rainha' brand include sneakers and clothing. 'Rainha' in Portuguese means 'queen'.
History
It began in 1934 when the Saad & Cia company, using a new process in the Brazilian manufacturing market with sterilization technology, launched sports shoes on the market. In the following decades the brand, widely recognized by a "torch" in its logo. In 1978, Alpargatas S.A. purchases the brand.[3]
In the early 1980s the brand gained scale and distribution with its iconic Mont Car, Iate, Bullit and VL2500 models. Rainha left to be just an elite item, becoming a high-volume brand, choosing sports as its platform. It was the first sports brand to sign a sponsorship contract with professional club Super League team Pirelli Santo André.[4] In 1983, Rainha became sponsor of The Great Volleyball Challenge, a friendly match between Brazil vs. USSR held in Maracanã Stadium.[5]
In 2015 the brand was acquired by "BR Sports", a holding company part of the Sforza Group, whose president was entrepreneur Carlos Wizard Martins.[6][1]
Past sponsorships
Rainha was the official kit provider of several professional sports teams. The list includes:
Football
National Teams
- Paraguay (1984–86)
Clubs teams
- Londrina
- Atlético Mineiro (1981–82)
- Náutico
- Taubaté
- S. E. Matsubara
Volleyball
National Teams
Clubs teams
- Minas
- Pirelli Santo André
References
- ^ a b BRS Comercio e Industria de Material Esportivo SA profile on Bloomberg
- ^ André Jankavski. "A volta da Rainha ao setor de acessórios esportivos (in Portuguese)". Exame.
- ^ Tatiana Vaz. "A trajetória centenária da Alpargatas, que ganhou novo capítulo (in Portuguese)". Exame.
- ^ "Lista de Clubes Campeões Brasileiros de Voleibol" [List of Brazilian Volleyball Champions] (in Portuguese). Retrieved 2021-09-30.
- ^ Fédération Internationale de Volleyball. "Chronological Highlights". Retrieved 2021-09-30.
- ^ "Após levar Rainha e Topper, BR Sports deve seguir as compras". Veja. Robson Bonin. 2016-01-24. Archived from the original on 28 December 2019. Retrieved 30 September 2021.
External links
- Official website
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- Acerbis
- Adidas
- Admiral
- AFA
- Alpine Pro
- Anta
- Arc'teryx
- Asics
- Atletica
- BLK
- Burley-Sekem
- Castore
- Champion
- Charly
- Classic
- Descente
- Diadora
- ERKE
- Erreà
- EvoShield
- FBT
- Fila
- Fischer
- 4F
- Garcis
- Givova
- Grand Sport
- Grays
- Head
- Hummel
- ISC
- Jako
- Joma
- Kappa
- Kelme
- Kookaburra
- Le Coq Sportif
- Legea
- Li-Ning
- Lotto
- Luanvi
- Lululemon
- Macron
- Majestic
- Mikasa
- Mitchell & Ness
- Mitre
- Mizuno
- Molten
- Oakley
- On
- NAAI
- New Balance
- Nike
- Nivia
- O'Neills
- Peak
- Penalty
- Poker
- Pirma
- Puma
- Reebok
- Reusch
- Russell
- Schutt
- Scott
- Signia
- Skins
- Slazenger
- Sportika
- Starter
- Topper
- Uhlsport
- Umbro
- Under Armour
- Voit
- XBlades
- Xtep
- Warrior
- Warrix Sports
- Wilson
- World Balance
- Yonex
- 2XU
- Athleta
- Bukta
- Capelli
- Finta
- Marathon
- Nanque
- Patrick
- Select
- SIX5SIX
- Sport-Saller
- St Margaret's
- DeMarini
- Louisville Slugger
- Marucci
- Nokona
- Rawlings
- AND1
- First Ever
- Spalding
- Boxa
- Everlast
- Lonsdale
- Sting
- Twins Special
- Brunswick
- Parris Cues
- Riley
- Bell Sports
- Castelli
- Giro
- Rapha
- Northwave
- Santini SMS
- SIDI
- Troy Lee
- Fairtex
- Tapout
- Twins Special
- Venum
- Canterbury
- FI-TA
- Gilbert
- LE
- St Margaret's
- Steeden
- Webb Ellis
- 4FRNT
- Alpina
- Armada
- Atomic
- Black Crows
- Black Diamond
- Blizzard
- Skis Rossignol
- Elan
- Faction
- K2
- Kneissl
- Liberty Skis
- Line Skis
- Look Bindings
- Madshus
- Marker
- Moment Skis
- Nordica
- Peltonen
- Rossignol
- Salomon
- Skigo
- Spyder
- Swix
- Rottefella
- Völkl
- Billabong
- Haydenshapes
- Hurley
- Mambo
- Quiksilver
- Ocean Pacific
- O'Neill
- Oxbow
- Rip Curl
- Butterfly
- Kettler
- Killerspin
- Stiga Sports
- Babolat
- Carlton
- Donnay
- Dunlop
- Ellesse
- Lacoste
- Prince
- ProKennex
- Sergio Tacchini
- Snauwaert
- Tecnifibre
- Volley
- Category
- Commons
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